When you are ordering
your flight tickets the first thing you want to know is what policies the
airline you are ordering from has. Another word for policies is “a guarantee”
which you will read a lot. As an example Air Canada might say “we guarantee that
your flight will be a safe and comfortable one”. In a normal business practice
you might say in retail we guarantee a replacement device or a 3 yr warranty on
the device should anything go wrong. There are many different “guarantees” but
in the airline industry guarantee have mostly to do with safety and money. When
you are being told about a guarantee you appreciate the information but in all
honesty it’s the same guarantee you have heard a thousand times over and again
and you were probably only half paying attention. I know from my experience
with guarantees the more I explain them at my current job the better I get at
it but the more the customer usually just wants to leave as fast as they can.
WestJet takes a more unique approach to this system as they do with almost everything. As an example, employees are referred to as “WestJetters”. WestJet does not have a simple guarantee, they have what they call a “Care-antee”. The Care-antee concept again comes back to WestJet's main policy of making you feel right at home and making sure you have the most comfortable and relaxing flight. They want you as a return customer. WestJet's Care-antee encompasses the customers. It focuses primarily on the comfort and security they will provide for you. Should you need help, they will be there. Should you need something addressed and taken care of then they will take care of it without hesitation.
WestJet
Care-antee In A Nutshell :
- A safe flight
- you and your family are well looked after
- that you get to your destination on time
- that they will continue to offer low and reasonably priced seats
- two free carry on bags
- that all your needs will be looked after and addressed
- you can cancel a flight 2 hours prior if your plans change etc.
This is Care-anteed,
EH!
for more about the carentee check out this site for a video link
http://vimeo.com/22662703
Verses
Other Airlines Guarantee In A Nutshell:
·
that you arrive safely
·
that your
trip is a comfortable one
·
a safe trip
·
you
arrive on time
·
that you
are served food
·
that any and all necessities will be met
·
No low
price is guaranteed
·
there are
no refunds and you cannot cancel your flight
·
you may
only carry one carry on bag onto the aircraft
Now I know I’ve been proactive
about WestJet and I’m sure not everyone will agree with what I’ve written here but I’m all for their
Care-antee Policy and I think it is much better. I think that other Airliners
could learn from this and maybe do something similar.
Do you prefer a Care-antee over a Guarantee?,
Why?
Why not?
http://vimeo.com/22662703
http://www.google.ca/imgres?q=westjet+care+antee&num=10&um=1&hl=en&gbv=2&biw=1920&bih=872&tbm=isch&tbnid=ZdpmFAgCw3DJvM:&imgrefurl=http://westjetca.blogspot.com/2011_01_01_archive.html&docid=tBDVEs3SU3P-oM&imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2HhJMqIIy_9VWkUR2gMoKHkf-pakfIsT8e4z1Ri2kF0O_gXPg71Ni68y9y6iQzRVaK-D-tjkDCZsaW7Sm95qWf9plTWAeMa_Dp_uLmLI_vZU_hs5JXv-v7_ovomHBYCGMFvmdNeWxWhc/s1600/GMASTV.png&w=604&h=698&ei=WCSqToePBuXt0gG0ifWvDw&zoom=1&iact=rc&dur=301&sig=105843541389186765831&sqi=2&page=1&tbnh=155&tbnw=134&start=0&ndsp=32&ved=1t:429,r:1,s:0&tx=61&ty=52
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Great article! I've often wondered about the best way to contact WestJet agents. The detailed info on phone, live chat, and more is super helpful. Thanks for sharing!
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