There are many ways
to keep overall costs in a company low. WestJet
does just that. As always, WestJet thinks of their customers first. Even though many ideas and innovations comes
from within the company, ideas and
innovation come from outside it. WestJet relies on Spigit which is a social
application developed solely for “crowd sourcing” ideas, product development
and improvement. The suggestions are not always for the customers though. Sometimes suggestions come from a customer.
As you would imagine, this allows for a great
amount of growth from outside and within the company to take place. WestJet has
saved more than $10 million as a result of the suggestions submitted by
employees and outside sources during the past three years in Spigit. This is a significant amount and makes for
great success, EH? Not only does the Spigit engine allow people to comment but
you can vote, discuss and finalize ideas. That’s not all! It also makes it fun and the
importance of employees and other’s ideas shows that this company listens!
For a more in depth look at Spigit check out this awesome video below!
This is done using gamification (played any
online games lately?) because that is what gamification is in a nutshell.
Spiget uses a fun and interactive way to keep the person involved and coming
back for more. Spigit’s ultimate goal is as quoted: "To ensure engagement is more than a
one-time thing, that it's not just submitting an app and never coming back."
For A little more about how Gamification works check out the link below
WestJet continues to
impress me with their ideas, thoughts and determination to make things work for their company and of course their customers!.
Do you think WestJet
should be using a different social Network other than Spigit?
Why do you think they
don’t?
The Spigit
application uses Gamification. Do you
think this is unprofessional or do you think it is a surefire method that
works? Why? Why not?
A larger percentage
of WestJet’s Spigot feedback comes from employees rather than customers. Do you think this is fair?
Sources Used: http://www.informationweek.com/thebrainyard/news/ideation_innovation_management/231700129
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